Whether or not theaters remain open or film and TV production continues across the region — which spans Mexico and the majority of Central and South America — has come to depend on industry members themselves. “Spain offers unemployment insurance, but Mexico and the rest of Latin America likely does not,” Ramírez points out, adding he does not expect the Mexican government to provide any relief, given its austerity mandate. “The studios delayed sending us new films, so even when we opened our doors, there was nothing new to entice our audience,” he says, recalling that once new films were screened, people flocked to the cinemas. Asocinde’s proposals include creating a national emergency fund for interest-free loans, encouraging local TV networks to acquire more Colombian cinema at fair prices and introducing a fast track for tax refunds.
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